What could be SEO Strategies that will work after COVID-19.? This question are rising in the mind of every business owner and marketer. The world is presently in mayhem of confusion, fear, bafflement and uncertainty. With the scenario changing every hour, it can leave you feeling off-track and speculating what is going to come after. Whether you are a marketer or an entrepreneur, probabilities are that you are feeling discomfort at present because of COVID-19. Undoubtedly, corona virus has toppled the way we live our everyday lives. Unprecedented unemployment proportions, deflated shelves at home, an incalculable amount of folks working from home – this has become our new actuality. Until and unless there comes some innovation in coronavirus vaccine, all this places us all in a very troublesome position. What do we do? How do we live on? We are a strong crowd and we will get through this surely. It may not look the same when the new ‘usual’ is here but firms that are able to weather this recession and tactically plan will emerge much sturdier and will be dignified for quicker regaining. To begin thinking about strategic planning after COVID-19 situation, here are some present opportunities that you can commence working on now for enhanced SEO.
Stay at the front position of Google Trends
Individuals are home, which means they are searching online. Keep track of Google Trends for new queries or topics that folks are asking about your industry at this time. If you can establish yourself on top of this data and categorically begin to recognize trends pertinent to your business, you can start generating content relating to those topics. When sales pick backing again, you will be ready. Your content will be buzzing around, optimistically turning into the resource individuals desired; hence, improving your SEO strategy and bringing further traffic to your website.
It is imperative to keep up with GSC or third-party tools for keyword changes more meticulously than you usually do. In times where there is remarkable demand or demand has utterly shifted, you frequently see changes in search interest and user intent on individual inquiries. If you aren’t nursing this diligently enough you will miss the chance to modify your methodology.
Customer behavior is shifting and this pandemic situation will only make customers to search and behave in a different way than previously. Begin by prioritizing top or mid-funnel content. While this content may not convert into leads in the short term, get customers into the funnel to proffer your products/services for future prerequisites. By having a stash of exceptional content ready to go and out there before time will give you an edge over the competition.
Although we could have never prophesied this, the opportunities that are proffered during times like this force us to change for betterment. With individuals spending considerably more time streaming and watching YouTube at present, begin making more video content to do well from this. Have a look at formerly developed content that reverberated via traffic and re-purpose that content in a video setup.
Think beyond content & use this time prudently
More of an axiom for marketers is simply using your time prudently. While content is likely the first SEO chore that comes to mind, now is the time to concentrate on SEO as a whole.
Make sure your page speed is where it has to be.
Update your website with new photographs.
Check your URL structure.
Construct a user-experience exercise.
Make sure your content is easy to find.
Several of these errands might also require a tad of outsourcing, which is just another approach to help companion marketers during these unstipulated periods. This might also be a remarkable time for e-learning. There are various outlets that are courteously proffering free access to aid SEO’s so that they can improve their knowledge.