Case Study
Our Client
MyCloudBazaar is a New Delhi, India based Cloud Service Brokerage offering a Market Place for Hosted Cloud Apps (SaaS) and Cloud Infrastructure(IaaS). The MyCloudBazaar or MCB approached NCSofttech to ensure that their traffic, business goal so that people are able to reach their website.
Challenge
When MCB decided to take their business online, they were faced with the challenge to gain website traffic and make their website easily approachable for their target audience. They struggled to gain traffic which was the direct result of not ranking well on the major search engines (Google, Yahoo, and Bing) for keywords related to their product. They leveraged our SEO Services to overcome their obstacles.
SEO Strategy
For NCSofttech, each client is unique and we adopted a personalized approach to design and optimize the perfect SEO strategy for MCB.
We performed in-depth market research as students and teachers follow a different approach during web searches. Our team of Digital Marketers initiated work with website analysis reports, competitor analysis, and industry study. Based on their research, the following strategy was formulated –

1. Keyword research and analysis to identify the top 50 keywords in relation to industry and geographical location.
2. Creation of landing pages for better keyword targeting.
3. Inclusion of more relevant keywords for keywords targeting.
4. Keyword ranking reports each month to assess progress (Google, Yahoo, and Bing).
5. High-rank incoming links.
6. Local Business submission to directories
7. Sitemap creation and Submission
8. Integrating blog posts with current affairs giving MCB readers a reason to visit their website.

Success Measurements
The results of our SEO approach were outstanding. Within three months of implementing this strategy, there was a remarkable improvement in the website ranking. Our other significant achievements were as follows –
SEO Achievements
• The total traffic of the website increased by 150%
• The decline in bounce rate by 12%
• Average visit duration improved by 15%
• More orders being placed online
• Increased page views and visits
• 90% of total keywords are in the 1st page
SMM Case Study
Challenge
To establish the brand, increase brand visibility and create great brand imagery. We had to create a buzz about all new happenings and generate more likes on the official Facebook page and increase followers on Twitter, Linkedin, and Instagram for MyCloudBazaar.
Solution
We started by doing a detailed study about prevailing competition in the market and laid down a road map and strategy for our course of action. Other strategies we followed were –
• Posting regular posts and creatives relevant to the latest offers, discounts for readers.
• Engage the audience with interesting and catchy content.
• Engaging users by creating online polls, quizzes, and contests
• Creating education and study related humor to engage users
• Create online videos, post creative’s and post content based on current affairs & relevant issues
• PPT Submission
Result:
We successfully achieved our primary objective of attracting a great response on Social Media.
We accumulated numerous likes on the posts, followers, shares, comments, etc.
MCB’s Facebook page saw a steep rise in the traffic which was further complemented by traffic on site.
SMM Achievements:
• Facebook Page likes increased by 100%
• Facebook Page followers increased by 88%
• A gradual increase in page views
• Twitter followers increased by 250%
• Total Post Reach and Engagement increased
• Also ran paid campaign on Facebook for brand visibility for a few days.
NetDataVault
Case Study
Our Client
NetDataVault is a brand owned and promoted by NGBPS LIMITED. NGBPS was established in the year 1991 and incorporated in the year 1995 as a closely held Public Limited Company, with a vision to enable and support the upcoming “Server Farms” now known as Data Centers. The NetDataVault contacted NCSofttech to ensure that their target audience, mostly comprising of students, teachers, and other academicians, can easily reach their website.
Challenge
When NetDataVault ventured online by launching their own website, they were faced with the challenge to gain website traffic and gain online visibility enabling their target audience to locate and reach their website without any problem. It was difficult for them to gain traffic as they were not ranking well on the major search engines (Google, Yahoo, and Bing) for keywords related to their publications. They leveraged our SEO Services to overcome their obstacles.
Project Strategy
At NCSofttech, we give each client equal importance and thus we adopted a personalized approach to design and optimize the perfect SEO strategy for NetDataVault.
We started by performing in-depth market research as a different approach is followed by scholars and teachers during their web searches. Our team of Digital Marketers initiated work with website analysis reports, competitor analysis, and industry study. Based on their research, the following strategy was formulated –

1. Keyword research and analysis to identify the top 50 keywords in relation to industry and geographical location.
2. Creation of landing pages for better keyword targeting.
3. Inclusion of more relevant keywords for keywords targeting.
4. Keyword ranking reports each month to assess progress.
5. High-rank incoming links.
6. Local Business directory submission
7. Sitemap creation and Submission
8. Effective content marketing strategy
9. Integrating blog posts with current affairs giving NetDataVault readers a reason to visit their website.

Success Measurements
Our hard work paid off very well. Within three months of implementing this strategy, there was a remarkable improvement in the website ranking. Our other significant achievements were as follows –
SEO Achievements
• Total traffic of the website increased by 120%
• Decline in bounce rate by 8%
• Average visit duration improved by 10%
• ROI generated increased for the website
• 80% of total keywords are in the 1st page
There is gradual increase in traffic in each month.
SMO Case Study
Challenge
In order to establish the brand NetDataVault.in, increase brand visibility and create great brand imagery we decided to adopt a comprehensive SMO strategy. We had to create a buzz about all new happenings and generate more likes and followers on the official Facebook page.
Solution
After extensive research, we carried out a detailed study about prevailing competition in the market and laid down a road map and strategy for our course of action. Other strategies we followed were –
1. Posting regular posts and creatives relevant to the latest offers, discounts.
2. Engage the audience with interesting and catchy content.
Result
Our primary objective of attracting a great response on Social Media was achieved successfully.
We attracted numerous likes, followers, shares, etc.
NetDataVault’s Facebook page saw a steep rise in the traffic which was further complemented by traffic on site.
SMO Achievements:
• Facebook Page likes increased by 112%
• Facebook Page followers increased by 115%
• A gradual increase in page views
• Total Post Reach and Engagement increased