Case Study

Inland Travels case-study

Website Re-Designing

Inland Travels, founded by Nimit Sharma, Inland Travels was established 6 years ago. It began with the opening of the first Inland Travels located in Noida, which focused entirely on business travel. Website was not well designed. It was just like an offsite blog. So we have revamp the website as per as the client want within the given timeline.

Inland Travels, founded by Nimit Sharma, Inland Travels was established 6 years ago. It began with the opening of the first Inland Travels located in Noida, which focused entirely on business travel. The InlandTravels also contacted NCSofttech to ensure that to get visibility of the website in search engine as well as brand awareness in social platform.

Challenge

When InlandTravels were faced with the challenge to gain website traffic and gain online visibility It was difficult for them to gain traffic as they were not ranking well on the major search engines They hired us to leverage our SEO Services to gain ranking & traffic.

Project Strategy

At NCSofttech, we give each client equal importance and thus we adopted a personalized approach to design and optimize the perfect SEO strategy for InlandTravels.

Based on their research, the following strategy was formulated –

 

  1. Keyword research and analysis to identify the top 30 keywords in relation to industry and geographical location.
  2. Creation of landing pages for better keyword targeting.
  3. Inclusion of more relevant keywords for keywords targeting.
  4. Keyword ranking reports each month to assess progress.
  5. High rank incoming links.

Success Measurements

Our hard work paid off very well. Within three months of implementing this strategy there was a remarkable improvement in the website ranking. Our other significant achievements were as follows –

 
 

SEO Achievements

  • Total traffic of the website increased by 200%
  • Decline in bounce rate by 25%
  • Average visit duration improved by 15%
  • ROI generated increased for the website
  • 70% of total keywords are in the 1st page
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Social Media Marketing strategy

Challenge

In order to establish the brand InlandTravels, to increase the brand visibility, we decided to go forward with SMM strategy.

Solution

After extensive research, we carried out a detailed study about prevailing competition in the market, and laid down a road map and strategy for our course of action. Other strategies we followed were –

  1. Posting regular posts and creatives relevant to latest offers, discounts.
  2. Engage audience with interesting and catchy content.

Result

Our primary objective of attracting great response on Social Media was achieved successfully.

We attracted numerous likes, followers, shares etc.

InlandTravels Facebook page saw a steep rise in the traffic which was further complemented by traffic on site.

SMM Achievements

  • Facebook Page likes increased by 112%
  • Facebook Page followers increased by 115%
  • A gradual increase in page views
  • Total Post Reach and Engagement increased
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