Case Study

My Cloud Bazaar case-study

MyCloudBazaar is a New Delhi, India based Cloud Service Brokerage offering a Market Place for Hosted Cloud Apps (SaaS) and Cloud Infrastructure(IaaS). The MyCloudBazaar or MCB approached NCSofttech to ensure that their traffic, business goal so that people are able to reach their website.

Challenge

When MCB decided to take their business online, they were faced with the challenge to gain website traffic and make their website easily approachable for their target audience. They struggled to gain traffic which was the direct result of not ranking well on the major search engines (Google, Yahoo, and Bing) for keywords related to their product. They leveraged our SEO Services to overcome their obstacles.

 

SEO Strategy

For NCSofttech, each client is unique and we adopted a personalized approach to design and optimize the perfect SEO strategy for MCB.
We performed in-depth market research as students and teachers follow a different approach during web searches. Our team of Digital Marketers initiated work with website analysis reports, competitor analysis, and industry study. Based on their research, the following strategy was formulated –

1. Keyword research and analysis to identify the top 50 keywords in relation to industry and geographical location.
2. Creation of landing pages for better keyword targeting.
3. Inclusion of more relevant keywords for keywords targeting.
4. Keyword ranking reports each month to assess progress (Google, Yahoo, and Bing).
5. High-rank incoming links.
6. Local Business submission to directories
7. Sitemap creation and Submission
8. Integrating blog posts with current affairs giving MCB readers a reason to visit their website

Success Measurements

The results of our SEO approach were outstanding. Within three months of implementing this strategy, there was a remarkable improvement in the website ranking. Our other significant achievements were as follows –
 

SEO Achievements

  • The total traffic of the website increased by 150%
  • The decline in bounce rate by 12%
  • Average visit duration improved by 15%
  • More orders being placed online
  • Increased page views and visits
  • 90% of total keywords are in the 1st page

Social Media Marketing strategy

Challenge

To establish the brand, increase brand visibility and create great brand imagery. We had to create a buzz about all new happenings and generate more likes on the official Facebook page and increase followers on Twitter, Linkedin, and Instagram for MyCloudBazaar.
 

Solution

We started by doing a detailed study about prevailing competition in the market and laid down a road map and strategy for our course of action. Other strategies we followed were –
• Posting regular posts and creatives relevant to the latest offers, discounts for readers.
• Engage the audience with interesting and catchy content.
• Engaging users by creating online polls, quizzes, and contests
• Creating education and study related humor to engage users
• Create online videos, post creative’s and post content based on current affairs & relevant issues
• PPT Submission

Result

We successfully achieved our primary objective of attracting a great response on Social Media.
We accumulated numerous likes on the posts, followers, shares, comments, etc.
MCB’s Facebook page saw a steep rise in the traffic which was further complemented by traffic on site.

SMM Achievements

 Facebook Page likes increased by 100%
• Facebook Page followers increased by 88%
• A gradual increase in page views
• Twitter followers increased by 250%
• Total Post Reach and Engagement increased
• Also ran paid campaign on Facebook for brand visibility for a few days.

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