Case Study

Net Data Vault case-study

NetDataVault is a brand owned and promoted by NGBPS LIMITED. NGBPS was established in the year 1991 and incorporated in the year 1995 as a closely held Public Limited Company, with a vision to enable and support the upcoming “Server Farms” now known as Data Centers. The NetDataVault contacted NCSofttech to ensure that their target audience, mostly comprising of students, teachers, and other academicians, can easily reach their website.

Challenge

When NetDataVault ventured online by launching their own website, they were faced with the challenge to gain website traffic and gain online visibility enabling their target audience to locate and reach their website without any problem. It was difficult for them to gain traffic as they were not ranking well on the major search engines (Google, Yahoo, and Bing) for keywords related to their publications. They leveraged our SEO Services to overcome their obstacles.
 
 

Project Strategy

At NCSofttech, we give each client equal importance and thus we adopted a personalized approach to design and optimize the perfect SEO strategy for NetDataVault.
We started by performing in-depth market research as a different approach is followed by scholars and teachers during their web searches. Our team of Digital Marketers initiated work with website analysis reports, competitor analysis, and industry study. Based on their research, the following strategy was formulated –

1. Keyword research and analysis to identify the top 50 keywords in relation to industry and geographical location.
2. Creation of landing pages for better keyword targeting.
3. Inclusion of more relevant keywords for keywords targeting.
4. Keyword ranking reports each month to assess progress.
5. High-rank incoming links.
6. Local Business directory submission
7. Sitemap creation and Submission
8. Effective content marketing strategy
9. Integrating blog posts with current affairs giving NetDataVault readers a reason to visit their website.

Success Measurements

Our hard work paid off very well. Within three months of implementing this strategy, there was a remarkable improvement in the website ranking. Our other significant achievements were as follows –
 
 

SEO Achievements

  • Total traffic of the website increased by 120%
  • Decline in bounce rate by 8%
  • Average visit duration improved by 10%
  • ROI generated increased for the website
  • 80% of total keywords are in the 1st page
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Social Media Marketing strategy

Challenge

In order to establish the brand NetDataVault.in, increase brand visibility and create great brand imagery we decided to adopt a comprehensive SMO strategy. We had to create a buzz about all new happenings and generate more likes and followers on the official Facebook page.
 
 

Solution

After extensive research, we carried out a detailed study about prevailing competition in the market and laid down a road map and strategy for our course of action. Other strategies we followed were –
1. Posting regular posts and creatives relevant to the latest offers, discounts.
2. Engage the audience with interesting and catchy content.

Result

Our primary objective of attracting a great response on Social Media was achieved successfully.
We attracted numerous likes, followers, shares, etc.
NetDataVault’s Facebook page saw a steep rise in the traffic which was further complemented by traffic on site.

SMM Achievements

  • • Facebook Page likes increased by 112%
  • • Facebook Page followers increased by 115%
  • • A gradual increase in page views
  • • Total Post Reach and Engagement increased
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