What Is PPC Advertising and Why Should You Care? PPC stands for pay per click, which means you pay the search engine to display your ad each time someone searches on Google or Bing. To do this, you have to create an account with the search engine, enter your credit card information, and bid on keywords releva...
2021 was a year of recovery for India’s residential real estate market. And this robust momentum is expected to continue throughout 2022, with sales likely to reach pre Covid levels. As such, real estate companies should expand their availability and reach across all platforms. Serious attention needs to b...
Ask any marketer what they love the most and they will say “more leads”. And “more traffic” is the second most loved thing on every marketer’s wish list. Search engine optimization is the process of getting traffic on your site from the organic, free, natural or editorial listings on search engines....
In earlier times, real estate agents relied on posting information on bulletin boards, networking around town and occasionally, going door to door distributing flashy flyers. But now, that strategy doesn’t cut it at all. Most people around us are glued to their phones and the rest are lounging in their gar...
Personal branding is essential; a strong personal brand is integral to the image and success of both a leader and his/her company. Brand leaders need to be conscious of the values and representations of themselves that they project to others as this usually reflects on their business’s success and growth. M...
As marketers, we sometimes get so involved in attracting new customers that we lose sight of what’s right in front of our eyes – an existing and loyal customer base that’s already interested in our services and products. In reality, we should be very focused on retaining the consumers we already have. H...
The mobile industry is ever-changing, fast-paced and unpredictable. This is especially true since the pandemic; covid 19 has greatly influenced mobile marketing and its consequences are here to remain. Mobile marketing trends are not just about human tech advancements anymore. We must also take into consider...
The world of ecommerce is very competitive; new websites spring up every day. There are a lot of players out there and the competition is really intense. The time is high to rethink your marketing strategy and focus on SEO for ecommerce sites. For the success of any online business, SEO is vital; it can make ...
The ultimate goal of every business is to get more customers. Businesses cannot just sit atop their existing customers to fuel growth. There is a constant need for a continuous steady flow of leads who will eventually become clients. For this to happen, there needs to be a solid PPC advertising strategy. It i...
A well strategized SEM campaign can help businesses increase their revenue drastically. It is one of the most crucial elements to an advertiser’s overall conversions and revenue. However, because Google charges you for every click you get from your ads, a poorly managed search engine marketing campaign can...
