As marketers, we sometimes get so involved in attracting new customers that we lose sight of what’s right in front of our eyes – an existing and loyal customer base that’s already interested in our services and products. In reality, we should be very focused on retaining the consumers we already have. H...
The mobile industry is ever-changing, fast-paced and unpredictable. This is especially true since the pandemic; covid 19 has greatly influenced mobile marketing and its consequences are here to remain. Mobile marketing trends are not just about human tech advancements anymore. We must also take into consider...
The world of ecommerce is very competitive; new websites spring up every day. There are a lot of players out there and the competition is really intense. The time is high to rethink your marketing strategy and focus on SEO for ecommerce sites. For the success of any online business, SEO is vital; it can make ...
The ultimate goal of every business is to get more customers. Businesses cannot just sit atop their existing customers to fuel growth. There is a constant need for a continuous steady flow of leads who will eventually become clients. For this to happen, there needs to be a solid PPC advertising strategy. It i...
A well strategized SEM campaign can help businesses increase their revenue drastically. It is one of the most crucial elements to an advertiser’s overall conversions and revenue. However, because Google charges you for every click you get from your ads, a poorly managed search engine marketing campaign can...
In today’s world, most people spend a good part of their days on social media. These online platforms have become an integral part of people's lives and daily routines. Given the importance of social media in consumers' lives, marketers and businesses flock to social platforms in the hope of connecting with...
Personal branding is a very challenging job, if you don’t hire a branding expert or don’t have the leeway of an entrepreneur or an executive. But that shouldn’t stop you from building a popular personal brand. Even without the help of branding experts, you can grow a powerful personal brand inside and o...
How much time do you spend online? Of that time, how much of it was via a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. But it’s best for your business if you...
The real estate market in India is extremely competitive. With a plethora of options and price points to choose from, home buyers are spoilt for choice. Add to that the rapidly-evolving digital tools for real estate marketing. It’s neither feasible nor practical to just rely on traditional media to reach th...
Once a week we hear the same question regarding what should one look for when hiring a social media marketing agency in India? It's an important question and one becoming more critical as companies build their online presences. Social media marketing companies in India can seem like an elusive new and unique ...
