In earlier times, real estate agents relied on posting information on bulletin boards, networking around town and occasionally, going door to door distributing flashy flyers. But now, that strategy doesn’t cut it at all. Most people around us are glued to their phones and the rest are lounging in their gar...
Personal branding is essential; a strong personal brand is integral to the image and success of both a leader and his/her company. Brand leaders need to be conscious of the values and representations of themselves that they project to others as this usually reflects on their business’s success and growth. M...
As marketers, we sometimes get so involved in attracting new customers that we lose sight of what’s right in front of our eyes – an existing and loyal customer base that’s already interested in our services and products. In reality, we should be very focused on retaining the consumers we already have. H...
The mobile industry is ever-changing, fast-paced and unpredictable. This is especially true since the pandemic; covid 19 has greatly influenced mobile marketing and its consequences are here to remain. Mobile marketing trends are not just about human tech advancements anymore. We must also take into consider...
The world of ecommerce is very competitive; new websites spring up every day. There are a lot of players out there and the competition is really intense. The time is high to rethink your marketing strategy and focus on SEO for ecommerce sites. For the success of any online business, SEO is vital; it can make ...
The ultimate goal of every business is to get more customers. Businesses cannot just sit atop their existing customers to fuel growth. There is a constant need for a continuous steady flow of leads who will eventually become clients. For this to happen, there needs to be a solid PPC advertising strategy. It i...
A well strategized SEM campaign can help businesses increase their revenue drastically. It is one of the most crucial elements to an advertiser’s overall conversions and revenue. However, because Google charges you for every click you get from your ads, a poorly managed search engine marketing campaign can...
In today’s world, most people spend a good part of their days on social media. These online platforms have become an integral part of people's lives and daily routines. Given the importance of social media in consumers' lives, marketers and businesses flock to social platforms in the hope of connecting with...
Personal branding is a very challenging job, if you don’t hire a branding expert or don’t have the leeway of an entrepreneur or an executive. But that shouldn’t stop you from building a popular personal brand. Even without the help of branding experts, you can grow a powerful personal brand inside and o...
How much time do you spend online? Of that time, how much of it was via a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. But it’s best for your business if you...
