In the ever-shifting landscape of social media marketing, creators and strategists are always striving to make effective content that will engage users. Social media is one of the greatest ways of increasing brand awareness, customer engagement and long term loyalty alongside generating a short term boost in sales. But it is also a potential minefield and in the worst case, a bottomless pit where your money is endlessly shovelled with nothing much to show for it.
To ensure your social media campaign is an unqualified success in every sense of the word, here are four characteristics of effective social media campaigns.
Gone are those days when a reasonably creative and original campaign got lots of eyeballs and created an enormous amount of buzz. Today, the market place is crowded and hence, social media marketing companies in India are thinking out of the box and exploring new ways to make their campaigns stand out.
However, one thing still holds true – the cornerstone of a successful campaign is great content. Any efficient social media marketing company in India considers a well-strategized content plan the backbone of fruitful digital campaigns. From a video script and blog posts to posters and advertisements, a brand’s campaign needs to have attention pulling content across all domains to ace the campaign on social media. A professional agency in cities like Delhi, Gurgaon and Kolkata guide you with not just topic selection but also help you establish your brand’s image and voice.
But what’s most important is to understand your audience and churn out content they can relate to. If you know what they are passionate about, their pain points, the type of content they readily share and what they respond to, you will have pretty good idea of what is going to get them excited. Finding a different and intriguing way to deliver your content is then your secret sauce.
The numbers are a substantial consideration in every marketing strategy. It doesn’t make much sense to invest a huge sum of money on a social media platform that has very few users. Any social media marketing agency in India believes it’s in the best interest of the campaign to be in several places where there are many users to interact with.
For example, in 2018, Facebook topped the charts as the platform with the most registered users – 2.23 billion to be exact. YouTube followed closely behind with 1.9 billion and then Instagram joined the race with 800 million users. Although Facebook has the most users, social media marketing companies in India give equal importance to YouTube, Twitter, Reddit, and Instagram. This is because the combination of platforms that work for your brand’s campaign is different from other products and services, so, it’s crucial to experiment a bit.
Your audience likes to believe there is a community on the other side of the screen. They want to be heard and love to see their responses on social media getting validation. Therefore, it’s worth investing in a social media marketing company in India to respond to comments personally and not simply cut and paste the same generic comment for every person.
An efficient social media advertising agency in India develops a social media response matrix so that the go-to responder knows what to say to different reactions for a particular situation. Moreover, they are exceedingly speedy in responding to the disgruntled. This is because most complaints toward a brand on social media expect a response within an hour. And the number of comments or complaints only increases with each passing second, but a professional response and quick action can save the day.
Interacting with your audience is not just limited to responses to comments; you can share blog posts and ask for their opinions, give them ‘behind-the-scenes’ glances and even host an open QnA session. Whatever works for your brand and resonates with your audience might look different than someone else’s strategy, so stick to your brand image while giving out what the audience likes.
Outstanding content will bring visitors to your brand; it’s the strategy that turns these visitors into customers. If brands create content without having a set of goals in mind, they’re setting themselves up for failure. Without measurable goals, your content campaign is just a creative effort that has nothing to do with business.
As with all successful marketing campaigns, setting appropriate metrics there is a basis for measuring the success of your campaign is a must. A well-versed social media advertising agency in India, after ideating the strategy, sets clear objectives and define the actions they want the brand’s audience to take. Goals are mostly centred on increasing brand awareness or increasing sales. Irrespective of the goal you set, keep in mind to formulate detailed and clear targets stated at the beginning of a campaign.
A social media marketing agency in India usually monitors campaign goals using marketing platforms like SocialSprouts and Socialbakers. Access to such platforms enable people to easily manage overall content strategy across multiple social media platforms.
NCSofttech is a leading social media marketing company in India, creating and managing top-performing social media campaigns for our clients. We develop an intimate understanding of your consumers and what pulls their attention using social media listening tools. Moreover, we work closely with brand and businesses to understand their objectives, build a compelling brand story and create customised solutions for various social media platforms.
