We have tried to compile answers to the most frequently asked questions as received from clients. What is digital marketing, SEO Social media & what are the benefits by opting digital marketing etc. Refer to the below questions and answer:-
With the boom of digital technology, including the widespread and pervasive use of laptops, desktops and smartphones, businesses are going online to experiment new marketing tactics. And thus, digital marketing was born.
In a nutshell, digital marketing, also called online marketing refers to any marketing methods conducted through electronic devices. This includes a vast range of online marketing efforts conducted on the internet for the promotion of brands to connect with potential customers using the internet and other forms of digital communication. In the process of engaging in digital marketing, a business might leverage websites, search engines, blogs, social media, video, and email alongside text and multimedia messages as marketing channels.
Essentially, digital marketing is an ever-changing, dynamic process. Unlike traditional marketing where customers cannot interact with business through a billboard or print ad, digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers.
Digital marketing is booming and continues to gain market share, especially as new, data-driven methods of bringing traffic to your brand or business are developed all the time. Digital marketing’s performance takes up a major chunk of marketing strategy and meeting almost everywhere.
Digital platforms have not only gained a marked advantage for many e-commerce formats, but e-commerce itself is also expanding. With growing consumer confidence in the online retail market, you will find people making large purchases sight-unseen through a website.
However, this is not to say that digital marketing reaches everyone or fits every product and service marketing style. Traditional marketing still has wider reach and is an essential part of a mix of media that allows you to cross a variety of target customer segments. Your choices of a diverse marketing mix should be based on the actual advantages of the kinds of impacts you want to have.
Digital marketing, after all, makes it possible to retarget customers across various platforms. However, traditional marketing is also equally strong as a huge populations segment also listens to radio and watches television for their primary engagement with the world. The Internet is undoubtedly popular, but there are consumers that are much easier to reach via radio and television.
Given that a diversity of venues will continue to strive and be popular across different parts of your potential client base, it worth keeping both traditional advertising and digital marketing in the mix, preferably in tandem when possible!
From banners to big data, digital marketing is continuously evolving to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes in the online world are happening much faster. Digital marketing landscapes of paid media, social media, e-mail marketing, community management, and are experiencing dramatic developments and changes as innovations in technology develop.
Social media platforms are changing their advertising games, and Artificial Intelligence is making the job of collecting customers’ shopping experiences and habits even easier for marketers. Voice assistants such as Siri, Alexa and Cortana allow users to say what they are looking for instead of typing it in a search engine. Chatbots are also virtual assistants for consumers that can be used to reach out to prospective customers or answer their questions. They engage with customers and answer even their most basic questions and also establish in human-like conversations to improve customer service experience.
Further, vlogging is another visual marketing strategy to increase popularity as interactive videos are a great way to forge strong relationships with customers and greater engagement from customers. As these tools continue to evolve, others are emerging and shaping the future of digital marketing.
At last but not the least, customers usually trust influencers more and are rather willing to hear about a product from them than from the brand itself. As such influencer marketing comes handy to get the word out on a particular brand.
Digital Marketing is one of the most powerful tools for any brand or business, whether you are just starting or are already established. There are numerous benefits of going digital when it comes to marketing and spreading the word about your venture.
Digital marketing gives you an entry to all the advancements in technology structure and gives you insights on your consumers’ behaviour and how to interact with them. With this data and analytics, you can increase your audience and sales using various websites and social media platforms.
Further, digital marketing allows you to interact with existing customers, keeping them up-to-date with sales and promotions via emails. You will be able to establish a two-way communication where you can answer queries quickly and share any news, promotions and updates, keeping them engaged and interested at all times. By doing this, you will maintain a good relationship and rapport,which will in turn, increase your chances of customers returning at a later date.
One of the best benefits of digital marketing is the positive financial impact it will have on your business. It is a profitable option and if done correctly, it generates good revenues over time.
The pandemic has the biggest impact on small businesses. However, the owners of small enterprises have tremendous growth opportunities with digital marketing. Digital Marketing strategies and tools open doors to a larger audience beyond the physical reach of the offline business to target.
Small businesses that are going digital are generating leads or sales in less than six months with digital marketing services. Digital marketing tools like insights and analytics help small business owners know what their customers are looking for and how they interact with their businesses. These tools are cost effective and highly efficient in recognising the right audience and targeting them accurately.Business owners can connect and engage with the right audience and show their unique products and services to potential customers.
This helps in giving the right approach to business owners in making profitable business strategies accordingly so that whosoever searches or visits their business should buy their products and services they are offering. Further, Digital marketing has made it super easy to ideate creative strategies and track the campaigns business owners are running and evaluate every step to make changes for effective targeting.
Digital marketing channels are effective platforms used to reach your target audience with information about your brand, product or service. Utilizing these channels correctly enables business owners to help customers with any questions or challenges they may face while availing services or products of different brands.
However, this is not to say that all digital marketing channels are cut out for each and every one of your business objectives. It’s pertinent for you to know which digital marketing channel should be implemented to achieve a particular goal. Here are a few effective digital marketing channels:
If you want to build up your brand’s reputation in the world, the first step is to make sure people see you. And social media is one of the greatest tools to make this happen.
Social media marketing is a powerful and efficient way for online businesses to reach prospects and customers. It involves creating and sharing content on social media platforms like Facebook, Instagram, Twitter and Pinterest so you achieve your marketing and branding goals. A well-strategized marketing plan on social media brings remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
In addition to using the social media platforms for straightforward promotional messages, business owners can also utilize social media for the promotion of interesting content that might not have a hard sell, but still grasps the audience’s attention. If businesses and brands’ social media accounts share relevant and compelling information, people will follow that account or page which will significantly contribute to making more people loyal to the brand or business.
Search Engine Optimization is crucial in enabling your website to rank higher in search engine results pages of major search engines like Google and Bing.
However, reaching the first page search engines has always been challenging, especially with the constant changes in the way Google indexes content. As such, bad SEO can harm your brand or business and your online profile, so it’s imperative that your optimization is done both correctly and cost-effectively.
Here are 5 important reasons why you should hire an SEO export to optimize your website.
Save time: One of the main reasons why business owners outsource their work to SEO consultants is because they don’t have time to commit to learning and implementing the tools and software. By delegating optimization tasks to a professional, you get more time to focus on things like growing or expanding your business.
Excellent keyword research: Keywords trigger your website to appear higher in relevant search results for your brand or business. When you partner with an SEO expert,they provide you with a comprehensive keyword research plan so you find appropriate keywords to rank for your site.
Optimised content creation: Creating content using keywords will drive interested traffic to your page. SEO experts provide you with a comprehensive and diverse content marketing plan so that more traffic is driven to your site.
Page speed optimization: Business owners must ensure their pages loads quickly so leads can access information faster. SEO experts help you optimize your images, reducing unnecessary code and also reduce redirects to improve your site's load time.
Gain organic traffic: SEO experts use the right tactics to help your ideal customers land on the relevant pages on your website and make a purchase. They do so by studying sales funnels and marketing tactics that guarantee conversions.
Social media is a powerful digital marketing tool that can be used to increase your business visibility and ultimate generate leads. Here are 5 crucial reasons to make social media an essential part of your business marketing strategy:
The marketing world has had a revolutionary change in recent years, and Google Ads is one of the leading platforms driving this transformation. You can create online ads on to reach audiences that are interested in the products and services you offer.
Here are 5 compelling benefits of PPC advertising in Google Ads.
Measurable andtrackable: You can maintain full control of your campaigns at all times. Easy measurement and tracking of campaigns is amajor advantage of PPC advertising run through Google Ads. High-level performance details, including impressions, clicks, and conversions can be seen by using Google Ads tool in combination with Google Analytics.
Increases leads: Google has elevated itself beyond a brand and has a massive reach. If your campaigns are set up well, Google Ads has high potential of sending extremely targeted leads to your website or other online business.
High return on investment: In Google Ads, you pay only for ads people click on. Though this takes time, but once your campaigns are optimized, you can get a high return on investment. To be clear on what will yield the best results, continually test and track your campaigns.
Faster than SEO: It usually takes months to see results from SEO. In contrast, Google Ads is a great workaround as you don’t have to wait very long to see results. As you optimize your site’s SEO, you can simultaneously put resources into a Google Ads campaign and start getting impressions and clicks immediately.
Build brand awareness: Reinforcing your brand name is of utmost necessity to build trust with your visitors. Through Google Ads search network, even if potential customers aren’t clicking, they see your brand name, your tagline and what you offer. Focusing on both clicks and Ads display network reinforces a business’s critical attributes, and in turn, strengthen its brand.
Branding is one of the most essential parts of marketing; it works towards creating a vision of what your brand’s values embody.However, you must be very familiar with corporate branding and personal branding to look objectively at both options so you can choose the best branding strategy for your business.
Corporate branding: This is a strong tool for re-aligning a corporate strategy which covers all of the marketing affairs of a professional company and their association with each other. Corporate branding helps businesses create an image in front of the world and its own employees, thus, positioning their products and services in a competitive market.
Personal branding: This strategy involves marketing you – your personality, your lifestyle, and your interests. Personal branding might be a good fit if your character, personality or a version of yourself is a major part of what you’re selling. Celebrities, influencers, and consultants can all use their personal brand identity to good effect while marketing the unique contribution they offer.
Digital marketing has the power to swing elections in favour of a specific party or candidate by creating an emotional, psychological trend towards the candidate or party.Political campaigns create an aura in favour of the candidate or party before meeting their potential voters.
Digital marketing strategies contribute massively towards keeping political campaign up-to-date and compliant with laws and regulations. Further, working with experts with existing relationships with publishers in the advertising world builds your name recognition, which is key to your campaign’s success. Hiring a dedicated political digital marketing agency also saves time and resources as you can avoid work that is outside of your area of expertise.
SEO: This is the process of optimizing your website to rank higher on search engines like Google and Bing. Implementing SEO tools and techniques leads to traffic generation from the free, organic search results on search engines.
SMM: With the onslaught of social media in the online world, social media marketing is considered as the future of digital marketing. It encompasses organic & paid digital marketing efforts on social media platforms like Facebook, Twitter, Instagram and LinkedIn. Posting relevant content on your social media pages builds an engaged audience of followers which helps your brand’s growth immensely.
SMO: Social media optimization techniques increase the awareness of your product, brand, business or event by using a number of social media outlets and communities to generate viral publicity. RSS feeds, social media sites,social news and bookmarking sites, and video and blogging sites are a few efficient tools of SMO.
PPC: Pay-per-click is an online marketing model in which advertisers accrue costs when users click their ads. The greatest advantage of PPC is that advertisers can display a targeted ad at the precise instant when someone searches a term. PPC aims to generate leads, increase sales and promote brand awareness.
Branding: This is the most essential marketing practice of shaping your brand. It is the process of creating a strong, positive perception of a brand in a customer’s mind by combing elements like logo, tagline, a consistent theme and mission statement. Effective branding strategieshelp businesses differentiate themselves from their competitors and build a loyal customer base.
Content Marketing: This is the technique of reaching your audience in a way that feels natural by creating and distributing valuable, relevant and consistent content. Planning, creating, distributing, sharing, and publishing relevant content drives profitable customer action and boost brand awareness, sales, reach, interactions and loyalty.
We are witnessing an unstoppable digital revolution and the internet is now often the first point of research for most consumers. Irrespective of your brand’s sector or industry, embracing the emerging technologies and trends is crucial to thrive on today's commercial battlefield. To secure your brand’s commercial future, investing ample time, money and energy where your customers are spending the most time is a smart move.
Here are 7 reasons why you should invest in excellent digital marketing strategies.
Internet usage is booming and now, more than ever, businesses of all kinds are tapping into the opportunities the digital world offers. Online marketing is increasingly playing a very big role in people’s consumption choices.
Irrespective of any sector or industry – personal brands or corporate brands, establishing an online business and employing digital marketing tools and techniques is the backbone of every successful brand. Online marketing benefits brands and business by letting them connect with the target audience at the right place and right time.
Further, these practices also come handy in promoting a brand’s products and services in the vast world of the internet.
