Once a week we hear the same question regarding what should one look for when hiring a social media marketing agency in India? It's an important question and one becoming more critical as companies build their online presences. Social media marketing companies in India can seem like an elusive new and unique breed, with super-human qualities. They can speed text, post more Facebook pictures than we have taken in our lifetime, and have the magical ability to hold the phone just right for the most flattering selfies on Instagram.
But while their talents might seem mysterious, great social media marketers marketing companies in India are really just smart marketers. Finding someone who understands the profession and the latest digital tools can be a tricky process but it's one that's made a little easier if you keep the following points in mind.
Marketing is a discipline and a trade. Too often, businesses believe that anybody with a Facebook or Twitter account can do social media marketing. But while anyone can write a Facebook post, not everyone understands a company's marketing needs. Find a social media marketing company India with proven experience building an audience, promoting a brand and working with a team or agency to acquire and retain customers.
Good marketers analyze, test, take risks and balance new hypotheses with proven strategies. They know that marketing is an on-going test-and-learn cycle and don't expect results overnight. They also realize the marketplace is competitive and that today's strategy won't be a winner forever. Ask potential hires about a hypothesis they've tested in their past work to get new customers. Have them explain how they crafted that theory; tested it and what the results were. A solid company will give you a thoughtful, detailed answer and won't shoot from the hip.
An idea is only as good as its execution. Social media, being so tactical in nature, requires someone who has that patience, focus and know-how. Keep execution in mind when you talk to your new agency. Ask the social media marketing agency in India how realistic and practical their strategies were in their prior work. You should be asking your potential hire if they proved what they planned to execute, if there were any quality issues with work and if there were any missed deadlines. Additionally, ask your agency how they would go about a very specific, but small objective, such as how they would get 50 people to read a new blog post you published. Watch for specific and practical answers. Watch for simple solutions. Red-flag anything that seems too big compared to the small objective.
That's not to say you don't want to hire a social media influencer. But you need people who aren't so focused on their personal brand that they can't adapt their voice and tone to yours. Look critically at their personal feeds to see how they've built engagement and kept followers, but check their professional work, too, to ensure they can be loyal and represent a brand first.
Since social media isn't magic, expect to spend some time translating the culture of your company to your new social media marketing company India. You have all the stories that would make you attractive on social media and they don't. So, once they're hired, help them with those stories, as well as with the content and images. Don't expect them to make miracles happen while you're off playing golf. You should also help clarify expectations and put in the time needed to understand the long-term value of the work done. Show your commitment to seeing your social media efforts through. You can also help by holding your marketer accountable to goal-setting and follow-through. You are in this together, and you will succeed together.
NCSofttech is a leading social media marketing agency in India who develops an intimate understanding of our clients and what their interests are through social media listening tools. We work closely with brands to understand their objective, build a compelling brand story and create customised solutions for various platforms. At NCSofttech, we weave unforgettable brand stories to captivate existing and new customers for maximum reach and engagement.