If you want to get more traffic and sales to your ecommerce website, on-page search engine optimization is a crucial first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but it’s easier said than done. Seeking the help of an e-commerce SEO expert will give you access to utilise the full potential of search engines and make your website rank higher. Here are 6 ways of how an e-commerce SEO consultant sets your website for success on search engines.
Keywords are the backbone of SEO. At the same time you don’t want to overload your product titles and descriptions with these keywords, but they need to be present in the copy. An e-commerce SEO expert knows the right way to mention your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines. Moreover, before using keywords, professional SEO service providers do a proper research on them - they analyze the keyword search volume, CPC, and user intent to know how often people search for it , how competitive it is in the paid advertising space, and what people are looking for when they use that keyword.
If you have no clue where to start with on-site optimization for your ecommerce site, then your competitors are your best bet. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and an e-commerce SEO specialist guides you to learn many of their secrets on their websites themselves. Further, they are capable of checking out your business competitors’ landing pages too, so you can see how they use the specified keywords to optimize those pages.
The homepage is typically where most businesses focus their SEO budget and energy. From Homepage title tag and meta description to Homepage content, an e-commerce SEO consultant has the expertise to churn out optimized content that will help your site rank better on search engines. This way, visitors learn more about your business and the products you have to offer in a clear and concise way. SEO service providers also avoid overloading visitors with too much information and know the trick of featuring the right products on the homepage. While the homepage is definitely one of the top pages of your website to optimize, it is by no means the only one you should focus on. SEO experts also pay heed to this and work towards the overall optimization of your e-commerce website.
As you are adding products and categories to your store, it’s pertinent to remember that site architecture plays an important role in search optimization. Professional e-commerce SEO solutions equip your website with a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them. An ecommerce SEO consultant efficiently applies the rule of thumb for search engines and visitors to make sure people can reach everything within three clicks. They optimize websites in such a way that visitors only have to make a maximum of three clicks to get to the products they are looking for.
Product pages are the lifeblood of your business, so you will want to focus a lot of your energy on optimizing them. Business owners who are not well versed in SEO simply write a few lines of text about each product and throw up an image or video. However, you need more information on your product pages so search engines can find them. An e-commerce SEO specialist focuses on product name, image optimization, video optimization, customers’ reviews and FAQ content amongst many other things to make the website visible in front of as many people as possible.
People do considerable shopping on mobile these days. Professional ecommerce SEO solutions use a responsive design for your ecommerce website to not just create a better user experience, but also improve search results on search engines. Further, page load speed is also a ranking signal, both for desktop and mobile. The faster your pages load, the better search engines will rank your website. As such, an experienced e-commerce SEO focuses on subtracting as many unnecessary elements from your page as possible. They also remove any plugins or add-ons that don’t contribute to your ecommerce business’s bottom line.
NCSofttech is one of the leading SEO service providers in India that help e-commerce websites rank on the first page of search engines and grow online sales. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors. Through our SEO reporting platform, your business will have the ability to view interactive monthly SEO reports that highlight statistics, tasks completed, and upcoming tasks planned. No longer will you be left in the dark wondering what’s happening with your SEO campaign or what the plan is for the future.