Hashtags are an integral part of social media marketing. If you are promoting your brand on social media, hashtags are one of the best ways to drive likes, views and shares. Previously popular as the pound sign (#), hashtags make your content discoverable to a captive audience. While the use of hashtags was initially popular only on Twitter, any digital marketing agency in India now considers other social media platforms including Facebook, Instagram and Pinterest a common place to use hashtags. If you master the use of hashtags, you have a powerful means and way to engage with your audience and ultimately increase your social media impact at minimal or no cost. Additionally, using trending hashtags is another great way to help the online audience find your page and expand your influence and followers.
Hashtags are super important on social media as they make your content discoverable to be found by the right people. Using relevant and trending hashtags makes your content show up in front of the online audience which ultimately drives traffic to your social media accounts and boosts likes, views and shares. Any best social media marketing company in India suggests that the key is finding the right hashtags that are relevant to your content and appeals to users.
The reason behind using hashtags on social media is to indicate to a follower or user, and algorithm that your content relates to a specific category or topic they are interested in. Ultimately, hashtags help the online audience to find relevant content easily across different social media platforms so your page or account is discoverable to a wider or niche audience.
Using relevant hashtags on your tweet can increase engagement, as long as it's not over boarded. Any best digital marketing company in India suggests using one or two hashtags per tweet. Using a couple of hashtags and specifically asking your followers to retweet can result in even more engagement. Moreover, using a hashtag on Twitter will also make your tweet accessible when people search for that particular tag. It further helps you build conversations with your audience that can lead to conversions. Using trending hashtags has an impact on Twitter even more.
If you are trying to get more exposure on Facebook, using hashtags can boost organic reach on your posts. Any successful digital marketing agency in India suggests using not too many hashtags on Instagram and only putting up one or two. Using a lot of hashtags can make your account look unprofessional and could annoy followers. You can find relevant hashtags on Facebook by simply typing a keyword in the search bar. Another hack is to go back to your top-performing posts and repost them with relevant hashtags. You will not only reuse old content that is relevant to your followers but also attract new ones that have an interest in your service or product.
While people don’t always use hashtags on LinkedIn, they work on this platform like any other. Any Best social media marketing company in India recommends using one to three hashtags on LinkedIn. Using hashtags can get your posts visible to other people outside your network; in fact, hashtags may triple impressions by driving up post engagement and credibility.
Using hashtags on Instagram can drive engagement and increase reach significantly. A professional digital marketing agency in India uses up to ten or eleven relevant and popular hashtags on Instagram posts to reach the widest audience possible. You can use the search box to do research on what hashtags competitors and influencers are using to engage on the platform. Since Instagram is the best platform for multiple hashtags, it is your best shot at trying a wide variety and using them on comments and posts.
Hashtags are one of the best ways to help people find your content based on keywords on Pinterest. The posts that use hashtags are also put in chronological order so the latest content is put first. Hence using hashtags on Pinterest is extremely beneficial to fresh content if you want to get seen instantly. It's best to use one or two hashtags that are relevant to your topic and broad terms don’t do any good on Pinterest. Keep it unique, short and specific to your topic.
While there are no definitive answers to a winning hashtag strategy, the best way to begin is by knowing your audience and familiarizing yourself with what works on each platform. Choose as specific hashtags as you can, because the more specific hashtags are, the more likely they are to attract a targeted audience. Beyond that, you will continue to learn what works and what doesn’t by analysing your results.
NCSofttech is a digital marketing agency providing holistic branding and media management solutions. Whether you’re new to social media or a seasoned veteran, we will help you understand the ins and outs of social media networks so your business benefits from every marketing effort you make. From Facebook to YouTube and Twitter, we will help your business drive engagement and extend reach.