Digital Marketing in the Era of Digital Transformation

The past two years have caused several companies in Delhi to accelerate their digital transformation plans. During the COVID19 pandemic, engaging with customers on digital platforms was the only option these businesses had.

Those that invested in digital technologies were able to retain more customers and attract new ones. These companies embraced digital, personalized their interactions with customers, and prevented their customers from experiencing “engagement fatigue.”

Too many digital interactions or too much digital communication can tire or disengage customers. To avoid this, top brands improved the quality of each interaction they had with consumers. To do so, they had to adopt new digital advertising strategies.

What do these new marketing strategies look like in this era of rapid digital transformation? Let’s explore.

Are your digital marketing solutions ready for this new “digital-first” era? Before adopting new marketing technologies or tactics, brand leaders must assess the efficiency of their existing marketing techniques. That means assessing your current digital marketing strengths and weaknesses to discover new opportunities.

• Are the digital platforms your brand currently uses relevant and user-friendly?
• Should you expand your brand’s reach to newer, more crowded platforms?
• What types of digital marketing campaigns have failed/succeeded for your brand in the past?
• Which digital tools does your brand need to engage with more audiences across different platforms?

Address these questions in detail. Hire a digital marketing analyst to conduct this process. Understand the specific strengths of your brand’s existing digital marketing strategy. Amplify the strengths and eliminate the weaknesses before adopting new tactics or marketing technologies.

Gone are the days when brands could find long-term success in one specific digital marketing channel. In the era of digitization, almost all companies have some form of an online presence. If your company has SEO-optimized websites and social media profiles, you can expect your competitors to have the same.

You need comprehensive, no-holds-barred digital marketing solutions to outdo them in the digital era. That means your brand must increase its digital outreach on a regular basis -

The goal for every brand undergoing digital transformations should be to switch to more advanced marketing technologies in the future. That means slowly adding marketing automation, Artificial Intelligence (e.g., AI chatbots), and other advanced techniques to your marketing mix.

In this “digital-first” era, new-age companies must think digitally. That means understanding that marketing techniques that worked in the past may not work as well on new-age audiences.

• For instance, in the post-pandemic era, almost everyone is used to shopping via their smartphones. For such a customer, a basic eCommerce website is not appealing anymore.
• If you’re running a company that sells products/services online, you need to understand the new needs of your target customers. Today’s average customer expects way more from his/her digital interactions than they would have 24 months ago.
• Your digital transformation goals should be aligned with these new, super-high standards. Hence, if your company operated an eCommerce website in the past, it’s time for you to create an eCommerce app.

Large-scale transformations are never easy for organizations. That’s why the top brands rely on digital transformation experts to aid them in this challenging yet rewarding process.

NCSofttech, the leading provider of advanced digital marketing solutions in Delhi, Noida, Gurgaon, Bhubaneswar, Lucknow, India, helps several local companies attain their digital transformation goals. The company’s new-age and all-inclusive approach to digital marketing set its clients up for successful digital transformations!