How to Create a Social Media Strategy

Social media marketing can seem easy to do; it just involves posting things online and responding to comments, right? Unfortunately, that's not enough if you want to make the most of this marketing channel. Here are some tips to help you create a social media strategy that will bring you more traffic and leads than ever before.

Social Media Marketing In India

Social Media Marketing in India has gained immense popularity in recent years and is an essential part of any marketing campaign. The top digital marketing company in Delhi has become one of the most effective ways to market products, services, or brands. Social Media Marketing has brought about significant changes in consumer behavior, and new marketing strategies have been developed for companies that use Social Media.

These strategies are usually conducted by a social media marketing agency in India - NCSofttech helps you take your business online and connect with millions of potential customers.

Top digital marketing agencies in Noida and Gurgaon are always available to help you reach your marketing goals.

1. Identify Your Goals

Goals are your ultimate destination. You have to know where you're going to get there, which requires knowing what you want out of your campaign.

Your goals should be -

  • Smart
  • Specific
  • Measurable
  • Attainable
  • Relevant and
  • Time-bound

So you can determine if they've been met. If you don't hit your target, analyze why so that you can tweak things for next time (and don't stop until it's right).

For example, I want 1 million Twitter followers within two years.

  • How many of those followers will be American males?
  • How many will click through an ad on my feed?
  • Will any purchase my product?
2. Think About Your Target Market
  • What are your target customers' demographics?
  • What do they care about and where do they live?
  • How old are they, and what kind of career or educational level might they have?

By answering these questions, you can start to identify which platforms will work best for you.

For Example,

  • If you're targeting a younger demographic, Facebook is likely your best bet.

  • If you'd instead focus on reaching older adults, LinkedIn or Twitter could be better placed to spend your time.

Whichever networks you choose should reflect who your brand represents and its voice.

3. Identify the Platforms You Want to Use

If you want to use Twitter and Instagram, you don't have much choice. But if you have your heart set on using Facebook and LinkedIn, you should start with those two platforms.

They're big and offer ways for users of different sizes and types (corporations, small businesses, bloggers) to share content and drive traffic back to their sites via calls-to-action (CTAs).

Having more than one platform will help diversify your efforts and give your brand visibility in more places.

4. Create Your Content and Tailor It to Your Audience.

It's important to know your audience, understand their problems, and communicate with them in a language they understand. Your message will be most effective if tailored to your specific readership.

If you can translate complex ideas into easily understandable terms, you'll develop trust and credibility in your field. You may need to experiment with different styles before finding what works best for you.

5. Monitor, Measure, And Report on Performance.

There's an old saying in business that if you can't measure it, you can't manage it. When it comes to media marketing, this is really true.

So take some time now and figure out how you will monitor, measure, and report on your social performance.

  • How will you collect data?
  • What reports are going to be important?
  • Which KPIs will matter most?

Different business units within your organization, who use social channels for their purposes, determine whether they'll report into one place like marketing or whether they need separate dashboards and reporting tools.


Social media can be an essential component of your overall business strategy. Don’t start a social media campaign without a planning. Follow these steps to create a social media strategy that achieves your goals. To boost your business, we at NCSofttech - Top Digital Marketing Company in Delhi is, 24/7, ready to help you.

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