The start of a new year entails revamping of SEO content strategy. Are you also pumped and full of plans to elevate your SEO strategy and initiate a new SEO campaign? Managing your SEO campaign enables you to plan, track, and refine your strategy to increase your website’s rating in search engine results.
A series of tasks assembled to make the website rank higher on search engines is known as an SEO campaign. Whether you call them SEO campaigns or not, most people who run SEO do. But how should a campaign go from an idea to an evaluation? There are a lot of steps and people involved, so it’s necessary to plan and strategize ahead of time to ensure it works and gets the results you want.
This article will explain how to set up a successful SEO campaign and quickly improve your chances of ranking higher than your competitors. You will also learn how our best practices can help you obtain a top position in the search engine results pages (SERPs).
Let’s dive in!
The foundation of any successful search engine optimization (SEO) campaign is to research keywords. So first, find a competitor whose SEO is working really well. You have to extract keywords your rivals already rank for; additionally, you need to generate a list of about ten keywords.
These are the keywords you’ll use to improve specific pages on your site. Use tools like Ahrefs or SemRush to do this. The process is the same, no matter which tool you end up using. You can further use Google Keyword Planner to find ideas for keywords. It’s a free tool from Google that helps you find keywords.
Before you start optimizing your site, you should do an SEO audit. An SEO audit looks at many things that affect your site’s ability to rank higher in the search results. When you check your website for SEO performance, you should look at how you use keywords, internal links, sitemaps, backlinks, page load speed, mobile-friendliness, and site security. By doing an SEO audit, you can find out which parts of your website require change to make it more visible in search engines.
If a page isn’t indexed, it won’t appear in Google’s search results. Google can’t rank those sites. You may do so through the Google Search Console to check if Google has indexed your page. Google has stated that it does not index all pages. Google Search Console will show you which pages on your site are yet to be indexed. Google Search Console also tells you why a page wasn’t indexed. These concerns include server faults, 404s, and signs of thin or duplicate content.
Indexing is like building a library of websites instead of books. Indexing is necessary for search results. In plain English, Google must find and save them. Then Google can examine its content to determine which queries they are relevant for. Indexing is necessary for Google organic traffic. Your website’s search result chances increase as more pages are indexed.
Search Engine Optimization (SEO) efforts typically involve more than just publishing content. That’s only half the battle won; as important to content development is content distribution, which in turn leads to link acquisition. And this is especially true for content that is designed to attract clicks but not readers. If the content isn’t distributed effectively, all of the efforts will be wasted.
One thing that makes an SEO campaign different from other SEO tasks is that it has milestones and KPIs that you can use to track how well it is doing. A more precise evaluation of your SEO efforts can be made utilizing the following indicators: Website ranking position in Google, overall visits, backlinks received, total social media shares, number of comments received, and total bounce Rate.
This data is accessible through Google Analytics SEO reports, Google Search Console, and through third-party tools like SEMRUSH.
An SEO campaign started now will show results in 6 months or more. So, don’t decide about new content’s ranking with short-term result data. Instead, keep checking Google’s content ranking weekly with a calendar reminder. Further, Google Search Console’s Performance report can help understand the trend, and the SEO manager can make an informed decision.
Except for external promotion, don’t change your content until the campaign is over. After then, you can change your title or content. While your content matures, you can start new SEO initiatives or move on to the next step. Lastly, before starting a campaign, do an SEO audit to check your website layout and SEO health.