Social media has made it so easy for people to stay connected with their family, friends, and even people they have never met and those who live miles away. Sharing ideas, information, pictures, and videos with a global audience were never this easy as social media platforms have made it. Sensing the influence of social media on people today, businesses have also started using it for marketing their products, services, and brands. However, to make the most of your social media presence, you must keep a close watch on the trends that prevail. This will help you strategize and figure out your media marketing efforts to attract maximum visitors to your online store, website, as well as offline (brick and mortar) store.
Let’s have a quick look at some of the most promising social media marketing trends for 2023.
If you love making short videos and sharing those videos on TikTok, Instagram, and other video-making sites, there’s something you need to know about. Those who have been using trending content to create their own video on these platforms must pay attention to this trend that is likely to prevail in 2023. No more copying. Bring your fresh content for video creation or any social media promotion activity to drive visitors, likes, and shares. Reusing the same trending content is going to be of no use soon. With longer vlogs, casual storytelling, and no-frills, candid conversations have already started making rounds on various social platforms. The more creative content you present, the greater likes and shares it will generate for you.
Brands simply love user-generated content (or UGC as we call it often). As per online sources, the majority of customers make a buying decision based on the user-generated content itself. However, to create user-generated content, you need a vast user base too and a team to create pictures and videos (that look organic). This is where brands will look for user-generated a content creators which means opportunities lie for the UGC creators in 2023. These creators are paid for creating user-generated content for businesses/ brands.
YouTube Shorts are generating billions of views per day on average. Shorts are successfully attracting more visitors than long videos and are getting more subscribers too. Furthermore, YouTube is likely to introduce monetizing opportunities in near future for Shorts creators. So, the future of YouTube Shorts seems bright.
AI is right here and it is almost everywhere now. It is more accessible today than ever. Let’s take the effect of TikTok for instance. There are many AI-inspired video effects one can choose from. You just type it and your entire background is changed. It is easier than anything. Copy generators have already become popular among brands and video content creators for drafting ideas and outline for text/ written content. “Even if AI just can’t replace creativity, uniqueness, and originality of the human mind, we should expect to see a lot more of AI-powered social media solutions for us this year,” as per Naresh Chauhan – digital marketing expert, SEO expert, social media specialist and Founder at NCSofttech – a fast-growing IT and digital marketing company based out in Delhi, NCR.
Quite unlike what we have seen on LinkedIn so far, these days content creators are sharing highly personalized posts and stories that relate directly to their targeted audiences. The trend of users posting content as experts in their field on LinkedIn is quite common these days. There is a lot more content on LinkedIn being posted by users these days in the form of sharing experiences, storytelling, and seeking feedback and opinions from other users. So, if you thought that LinkedIn is no more a happening social platform, I would suggest you reconsider LinkedIn while forming your social media marketing strategy.
Other than these, we should expect a rapid increase in content creators on social platforms such as Instagram, a revamped SEO and keyword search, and more focused, gated content in 2023. In short, content is going to rule the social sphere in 2023 and fresh, unique, engaging, and real content can be the ultimate weapon in your arsenal when you land on the digital marketing battlefield.
To discuss more about prevailing social media trends and social media trends forecast for 2023, you may reach out to Naresh Chauhan.