Since it began, digital marketing has been a very quickly-evolving world. What’s topical today isn’t effective tomorrow. Digital means and marketing is the face of the future; but it can get overwhelming to get everything right. To make matters even murkier, Covid 19 has hit economy all around the world, and every industry, including digital marketing will experience its ripple effects over the next few years.
‘Resistance is futile’ might seem too overdramatic a statement, but it’s true. For businesses to remain successful, they have to embrace the changes in the digital world. Businesses can ensure bright futures only by adapting themselves to the ever evolving realm of digitization.
Digital marketing was prevalent much before the pandemic had hit the world. It was apparent in the form of video marketing, influencer marketing, email marketing and micro-moments. However, Covid 19 vastly altered the state of digital marketing in 2020. It was transformed to keep up with the new emerging technologies like integration of AI solutions within the market. Furthermore, content delivery was more personalised for customers and their preferences were also addressed through relevant content and ads.
We all knew that we were heading towards a digital world, but what we didn’t know what that how Covid will massively shorten the timeline. When the world was in social isolation and people were stuck at home, everybody spent time online more than ever. People worldwide engaged with the web for entertainment, telehealth, remote work, career development and virtual learning amongst many others.
With such changes in customer behaviour, businesses also understood the need to change their digital tactics and relocate budgets to solve new challenges. Given below are a few concrete ways companies have had to adjust to the dynamic market changes.
Before Covid 19 had hit us, there was an emerging trending of ‘unplugging’ or ‘taking a break’ from social media. Social media platforms started garnering a notorious reputation for facilitating a breeding ground of superficiality and jealousy. However, the pandemic-induced lockdown changed the perception of the world towards social media. It became the primary means to stay connected with friends and family. Additionally, the entertaining characteristic of social media platforms helped people keep their minds off of the lonely and confusing state of the world.
Digital events have increased by a massive 1000% and Covid 19 is reason behind this. Webinars, online meetings and conferences have served as excellent avenues for marketers to advertise their products and services as well as participate in professional collaborative experiences. It has become easy for marketers to gain exposure to their brand, convert viewers to customers and boost business growth by conducting virtual events. Other impactful options for marketers include hosting a Facebook live session, scheduling a webinar with an expert speaker or publishing a video series.
People are invested in brand ideologies than ever before. In today’s world, businesses cannot afford to publish social media posts that use gendered language, are non-inclusive or contain content offensive to a marginalised group. In such cases, thousands of people may call for a boycott of the brand and the voice of social media users is strong and impactful. However, simply avoiding offensive content is not enough. Nowadays, customers expect companies to stand up for values and make statement to showcase their support for a good cause.
At the same time, this is not to say your brand’s social media needs to be solely focused on being ‘woke’. Today’s consumers love to connect on a personal level and they respond favourably to humour and inspiring stories about employees. Humanizing your digital presence goes a long way towards gaining customer loyalty.
Omni-channel marketing is perhaps one of the most highly effective and viable marketing tactic. Business owners can leverage omni-channel marketing strategies to make maximum returns on their marketing budget. If you have a multi-channel marketing approach you can invest in a myriad of strategies and platforms including press releases, direct marketing, social media marketing, podcasts, pay-per-click, mobile advertising and many more.
The global economy is unstable worldwide; the UK and the US are on the verge of recession. As such, businesses are changing their marketing tactics to short-term solutions so they stay afloat. Shift to remote work, increased unemployment rates and an altogether uncertain atmosphere called for newer and shorter digital marketing strategies. It is best recommended for marketers to aim for daily management so there can be quick reactions to changes in engagement.
On average, consumers spend more than 5 hours on their mobile devices. According to a report by Ministry of Electronics & IT on ‘India’s trillion-dollar digital opportunity’, the country is poised to be a trillion dollar digital economy by 2025-26 and could support 60-65 million digitally enabled jobs. Further, according to Finance Minister Nirmala Sitharaman, India’s digital economy is expected to witness exponential growth to $800 billion by 2030.
At NCSofttech, we pride ourselves in growing continuously with new trends, channels and marketing tactics. We understand what is to come in the market and what’s popular amongst consumers. Our team of creative and analytical people ideate strategic, better-informed media proposals for our clients so their brands maintain a spectacular reputation online. Our team relies on data sets and industry news to make our clients’ brands fully prepared for the future of digital marketing.