Irrespective of the kind of business or task you assume, its success is heavily dependent on your honest efforts and how you perceive the task, and your abilities to accomplish it. “If success is what you crave, then you must first tackle the imposter syndrome that often keeps you from giving your 100 percent to the task and making it a success,” as per Naresh Chauhan – personal branding trainer, Digital Marketing Expert, founder of NCSofttech – a leading personal branding agency in India.
Before we discuss more how you can benefit from personal branding in your career, business, life, and anything you do in life, let’s quickly understand what imposter syndrome is all about. Imposter syndrome is our mental state that reinforces a strong feeling of incompetency or inefficacy. Those affected by this syndrome feel pushed out of their way to make decisions that are potentially risky and poor. This syndrome fills people with an unknown fear of being successful. They have a firm belief that success is something they can never achieve no matter how hard they strive for it. A lot of people end up developing imposter syndrome mainly due to the constant pressure of success and achievement – from parents, peers, siblings, relatives, and others.
The result is a persistent feeling of self-doubt. “Many times a person affected by imposter syndrome fails to appreciate or realize his/ her abilities and lives in self-doubt all the time. A lot of people even doubt their abilities in areas where they excel,” added Naresh Chauhan.
This is when you may need the help of a reliable and experienced personal branding consultant in India to help you overcome this syndrome.
Wondering how personal branding can help you beat imposter syndrome and achieve success? Let me tell you how it works. Personal branding can really help you live authentically and be what you are and not what you pretend to be or what others want you to be. It is all about being your true BEST SELF. In other words, personal branding helps you stand out and let the world know what differentiates you from others and that can be your USP to being SUCCESSFUL in everything you think or do. When you put your true self into your work and brand, you can remove the stubborn feeling of “Do I deserve this?” and discover satisfaction and meaning in what you do.
Once you get rid of the imposter syndrome, you’ll discover a new self and start enjoying your work rather than just doing it. Personal branding is all about expressing your abilities and passions in your life and work. Personal branding helps you in communicating what matters the most to you and what excites you.
The personal branding agency in India you choose for helping establish your brand identity among your targeted audiences can effortlessly handle the responsibility of your personal branding. While they do all that is necessary to establish you as a brand, you reap all the benefits that come along. One of the greatest rewards of personal branding is that you attract newer opportunities. Once people start to recognize you and understand your purpose, goals, promise, commitment, and ethics in life, your brand and business start to benefit from it immediately.
When your vision and mission in life are made public and people start to take notice of it, your credibility increases and anything and everything that you endorse becomes an instant hit among your followers and targeted audiences. As a result, you start attracting new and great opportunities – not only for your personal growth but also for the growth of your business and career.
Other than this, personal branding helps you get richer – faster. Powerful brands influence people and do not hesitate for what’s popular and renowned. Their buying decision is hugely influenced by branding. “Think about the brands you go for while shopping for grocery, apparel, or anything else. Would you go for a cheaper product that you don’t know much about or put your trust in a brand you know well and admire? Of course, you will go for the brand just like millions of others do. This is the power of branding – people know you and buy from you because they trust you,” added Naresh.
Personal branding can help boost your self-esteem and self-confidence by changing how others perceive you and how you look at your own self (which is perhaps most important because if you do not love and respect yourself for being so unique, capable, and different no one else is going to do it to you). According to Naresh Chauhan, “If you aspire for success in all dimensions of your life – including career, business, personal life, relations, etc., start working on your own personality. This doesn’t mean you need to change yourself completely. All you need to do is let others know what you think, feel, believe in, and like or dislike. Doing this, you may spread a positive word about yourself among others and boost your own self-esteem and confidence to live a successful and blissful life.”
Naresh Chauhan is a trusted and renowned personal branding consultant in India with extensive industry knowledge and vast experience in the personal branding domain. He has helped so many startup entrepreneurs, individuals, students, social influencers, and other professionals to live a happy and successful life with an improved and renewed personal brand image among their targeted audiences.