Personal branding is supposed and expected to take a much more prominent position from now on. Not just for entrepreneurs, but also for professionals who want to consolidate their careers and for the companies that have strongly linked the figures of their leaders to their product. It is a tool that can incre...
If you want to get more traffic and sales to your ecommerce website, on-page search engine optimization is a crucial first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but it’s easier said than done. Seeking the help of an e-commerce SEO expert will gi...
Real estate marketing is a highly competitive space, and advertising was and still is one of the most powerful marketing tools for every developer. And today, with all the buzz around Indian real estate going digital, almost half of the sales are derived from digital avenues. Digital marketing is extremely cr...
We have seen social media revolutionize over the years. It has evolved from being a story-telling digital platform that connects people and has translated to a fundamental marketing tool. As social media evolved, consumer behavior has also changed. Businesses are forced to interact with consumers on a new lev...
The digital era is at its peak; today, more consumers head online to research any service or buy any product in the comfort of one's own home. And this surge of internet has given business owners new scopes and opportunities to help their brands grow. People generally think a website is enough to establish ...
With the onset of the pandemic, Indian political parties are looking for alternative ways of mobilisation – a new kind of politics can be seen in the offing. Covid-19 has entrenched some of the key political trends we were already witnessing in the pre-pandemic era – a centralisation of power, heightened...
If you want to be known as a thought leader in your field, a strong personal brand is the way out to position yourself as an industry authority. With full proof and solid expert branding, you’ll have an advantage over your competitors, thus establishing your career for long-term growth. However, growing a p...
The real estate industry is very competitive, especially in major cities like Mumbai, Delhi and Gurgaon. All realtors are out to do everything in their power to increase their business’s visibility and get those listings. To make your business and your listings appear higher on search engines, you need a fu...
SEO is an integral part of marketing your brand online but mastering it can be hard. However, there are tools that save us from tedious keyword research and data analysis. With these tools, one can see what’s working and which parts of the strategy could benefit from some tweaking. The best SEO tools also ...
In the ever-shifting landscape of social media marketing, creators and strategists are always striving to make effective content that will engage users. Social media is one of the greatest ways of increasing brand awareness, customer engagement and long term loyalty alongside generating a short term boost in ...
